Compton – In the parking lot of Leuders Park in Compton, Calif.,
adjacent to a dilapidated trailer park and the Louis II Burgers Drive-Thru,
a small revolution in health is taking place.
Three small white tents bearing the emblem of Martin Luther King Jr. Community
Hospital (MLKCH) are set up next to a large gray Ford Transit van. A buffet
table is loaded with healthy snacks. On nearby tabletops there are fake
gold and silver coins, sparkling dollar-store jewels, cartons of crayons,
stickers and a table bearing pictures of celebrities ranging from Will
Smith to Mother Teresa. It looks like a children’s arts and crafts
area and the idea
is to have fun – but with the aim of solving a serious problem.
Compton, and South Los Angeles in general, is one of the most medically-underserved
areas of the nation. Experts at MLKCH estimate the hospital’s service
area has a physician gap of 1,200 doctors—average U.S. communities
have ten times more doctors than this area. One-third of the population
report difficulty finding a provider or getting care. Death from diabetes
and cardiac related complications is double the rest of the County.
The volunteers staffing this small collection of tents are here to find
out how these grim statistics can be changed. Their goal? Talk directly
to community members in parks, housing projects, and shopping centers,
to learn how to get health care to people in places where there is no doctor.
John Abernethy, Alex Grishaver, Shelagh McLellan and Krishna Ramachandran,
the leaders from Greenfield Labs who are spearheading this project shared
the goal of the work: “We’re trying to bring care to the community
using a mobile solution. We want to find the best way to do that.”
Greenfield Labs (GFL) is a partnership between Ford Motor Company and design
company IDEO. GFL is an incubator of mobility services using creativity
and community-based research to foster solutions to pressing social and
mobility challenges. GFL and Ford Smart Mobility’s GoRide Non-Emergency
Medical Transportation (NEMT) Team are engaged in an innovative learning-based
partnership with MLKCH.]
The Greenfield’s team is here, along with hospital staff and staff
from the MLK Community Medical Group, to tease out what a mobile health
solution should do, look like, feel like and even be named. A key goal
of this learning based partnership is to use human centered design to
understand the drivers of community health challenges. Ford’s GoRide
NEMT business plans to use these insights to help develop innovative services
that enhance customer experience and bring healthcare to communities.
Take, for example, the “treasure” table – a play space
where community members can choose one gold, one silver and one precious
(plastic) jewel to put in an assortment of buckets labeled with various
health conditions. Which health conditions are the most important to address
and thus get the jewel? Which are less important and merit the silver?
By the end of the day, the buckets with the most “treasure”
will tell researchers what they need to know.
Likewise the adjacent celebrity area features faces of famous people including
Nicki Minaj, Salma Hayek, George Lopez and Michael Jordan. Each one can
be placed on top of various labels: “Doctor,” “Nurse,”
Driver,” “Friend.” The point of the game is to find
out what qualities – charisma, humor, relatability – community
members want in their health care providers. (Will Smith is the clear
front-runner for “doctor,” according to Cynthia Alvarez, a
care coordinator at the MLK Community Medical Group, because “he’s
fun and serious at the same time.” George Lopez, on the other hand,
was “too funny” to be anything but the driver.)
These kinds of games “make it fun,” said Alvarez, who noted
that more conventional information-gathering techniques, such as written
surveys, tend to turn people off. They expect to have 40-50 responses
by the end of the day and will perform similar outreach events between
now and August.
“We’re using innovative techniques to get to the heart of what
matters,” said Dr. Jorge Reyno, MLKCH’s Vice President of
Population Health, who guides hospital efforts to bring preventive health
programs to the community. “Health care doesn’t work if it
doesn’t work for and with the community. We need to understand the
South LA context.”
Reyno and his colleague, MLK Community Medical Group urologist Dr. Alan
Kaplan, originally presented the mobility and health challenge to GFL:
How do we get the thousands of patients MLKCH doctors see in the emergency
department each year to primary care that can prevent those emergency visits?
“As the conversation grew, however, we realized this was far more
than a transportation issue,” Reyno said. “We knew we had
to look deeper at how health care can be provided to people who don’t
have cars and can’t easily access public transportation.”
Providing health care alone was also not enough, the team found. People
needed to be connected to the resources and services that directly impact health.
Housing, for example, is a critical need in Compton, cited even by people
who have homes because of the large concentrations of homeless visible
on city streets.
“There ain’t no shelters. We need of lot of help,” says
a homeless woman in leopard-skin-patterned fedora and a blue knee brace.
She fills two heaping plates of cheese and fruit and takes a cup of yogurt
to go as she answers questions from the GFL staff.
How are you feeling? “Sad.”
What do you need? “Shelter.” Then housing, clothing, food,
transportation. After a brief discussion about her pre-diabetes, she also
suggests blood sugar testing.
A sheriff’s car drives by to see what’s going on, one of two
that will pass by this morning.
Context is huge, in South LA. The MLKCH-GFL team has taken care to choose
colors for their advertising that are not gang-related. They have put
up a map so community members can pin flags where they think the clinic
should be stationed – with clusters of flags around three major
housing projects. And the team chose a test name for their prototype mobile
clinic – “Boost Health” – that they can change
if it does not sit well with the community.
On a nearby message board community members are invited to write their
ideas for what the MLKCH mobile clinic should ultimately be called: “MLK
Lifesaver” is one suggestion. “My
Kommunity” is another, as well as “HealthERide” and even
“Doctor Rock Party.”
“It’s very good for the community to have this,” said
Refugio Morales, a hotel worker who is here with his wife Maria to play
the games and give feedback on what the MLKCH mobile clinic should be.
“People around here including myself need a lot of information about
health, about health resources. It’s usually not until they go to
the hospital that they get this information and by then it’s too
late. They’re already sick.”